Academic Catalog 2018-2019 
    May 25, 2019  
Academic Catalog 2018-2019
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PSY-778 Psychology of Big Data

4 semester credits
What can media psychology contribute to our understanding of big data? This seminar explores the psychological and social psychological processes that mediate big data as a both a method and form of knowledge. Topics covered include: Characteristics of big data as research method; behaviorism and big data; reification and trait psychology; psychology of the algorithm; perceiving the other through data; big data pictures and social psychology of perception; the psychology of dataveillance; big data, consciousness and agency.
Delivery Method: Distance/Electronically Mediated
Grading Default: Letter
Learning Outcome(s):  

  1. Identify areas where media psychology can contribute to understanding of big data culture and method.
  2. Consider the ethical implications of a society structured around dataveillance and quantification.
  3. Understand the role of psychological and social psychological factors that mediate big data as chain of knowledge production.
  4. Identify potential for inequality and reification of biases through big data.

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