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Apr 29, 2024
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PSY-617 Symbols, Images and Text4 semester credits
Learn the foundations of Semiotics – the study of meaning in signs, symbols, codes, and text. Learn how Semiotics is applied in modern media, such as emojis, memes, gifs, hashtags, photos, tweets, and other symbols. Practice developing research questions involving Semiotics and media. Explore how Semiotics can be used in the practice of media psychology in various industries, such as marketing and advertising.
Delivery Method: Online
Grading Default: Letter
Learning Outcome(s):
- Know semiotic theories and understand their relation to media psychology
- Demonstrate an understanding of the psychology of mediated identity construction
- Recognize, deconstruct, and analyze the psychological underpinnings of how meaning-making is created in mediated communications
- Apply psychological and semiotic theories to create media that conveys the intended meaning, facilitates understanding, and motivates positive behavioral or attitudinal change
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