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Apr 28, 2024
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PSY-743 Narrative Persuasion, Brands, and Storytelling4 semester credits
Learn storytelling strategies for brands based on the psychologies of branding, storytelling and social behaviors in media.
Delivery Method: Online
Grading Default: Letter
Learning Outcome(s):
- Understand the psychology of story and how structure, archetypes and mental models are used to construct brand meaning.
- Examine the implications of multiple platforms and screens in delivering story-based content.
- Create a story-based, multi-platform strategy and pitch or the brand, cause or person of your choice.
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