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Apr 29, 2024
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MSC-558 Cognitive Psychology and the Display of Information4 semester credits
For almost two generations, content creators have repeated Marshall McLuhan’s “law” as if it were a mantra. “The Medium is the Message (or Massage)” became the guiding principle of film and television producers, music distributors and all manner of content creators. One after another they pronounced themselves platform agnostics. They were not only hoping that convergence was real, they were betting on it. The idea was simple: whatever was created could readily move from one medium to another, generating revenue along the way. Initially things looked good. Film moved to DVD to cable to television and to the small screen on the airplane seat back. The content creator was in control. Content was king. Things looked good - until they didn’t. Convergence assumes that the cross-device user experience is the same, or at least similar. While it doesn’t take a psychologist to explain that viewing Lawrence of Arabia on a PDA is different than in its original cinemascope format, this difference is where the cognitive action lies. Increasingly, content creators need to consider both their target delivery device and the principles of cognitive psychology driving the user experience. This course explains the impact of cognitive psychology on devices, visual display, and content design.
Delivery Method: Online
Grading Default: Letter
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