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Dec 21, 2024
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PSY-540B Analyzing Qualitative & Quantitative Evidence4 semester credits
The second course in the Media Psychology research sequence. The course builds on the understandings and skills developed in PSY-540A . This includes a deeper exploration of methodological approaches as well as quantitative and qualitative analytic techniques. A distinction between knowledge claims about local situations and about properties of populations in relation to media psychology allows a focus on the production of local knowledge claims by different kinds of qualitative analyses and the production of general knowledge by different kinds of quantitative analyses. A research project is developed.
Pre-requisites: PSY-540A
Delivery Method: Distance/Electronically Mediated
Grading Default: Letter
Learning Outcome(s):
- Understand and apply a broad range of methods used to generate and interpret numeric evidence.
- Understand and apply a broad range of methods used to generate and interpret linguistic research evidence.
- Develop a complete research project.
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