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May 09, 2025
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PSY-763 The Psychology of Neuromarketing4 semester credits
Learn the neurological effect of advertising, propaganda, social media, PR, movies, news media and consumer packaging on our brain. Analyze how widespread availability of neuroimaging technologies has allowed neuromarketing researchers to unveil revolutionary insights on how messages and even decisions are processed in critical brain areas. Learn how knowledge has radically transformed our scientific understanding of media effects.
Delivery Method: Online
Grading Default: Letter
Learning Outcome(s):
- Understand the limits of conventional research methods used to evaluate media effects
- Demonstrate a basic understanding of the nervous system and brain anatomy
- Learn core functional systems such as attention, memory, cognition, affect and decision-making.
- Articulate the relative appropriateness of the most popular research modalities used to measure the effect of media on the nervous system.
- Discuss the major ethical issues raised by the commercial use of neuroimaging technologies
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