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May 08, 2025
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PSY-713 Audience Engagement4 semester credits
Research and develop a psychologically-based user/buyer persona with user-experience (UX) research techniques of interviewing, thematic analysis, social listening and experience mapping to build a persona-based engagement strategy.
Delivery Method: Online
Grading Default: Letter
Learning Outcome(s):
- Understand why and how to use psychological theory to create a user/buyer persona
- Demonstrate UX research skills in the persona development process.
- Create a persona-based engagement strategy with visual and narrative collateral to create stakeholder buy-in.
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