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Apr 24, 2024
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PSY-724C Narratives, Symbols and Imagery in Media4 semester credits
Media serve as vehicles for the communication of messages to audiences who interpret the meaning of the messages. The meanings intended by those who craft a message and the meanings understood by those who receive the message draw on a shared cultural repertoire of background codes and rules. This common background contains understandings of what words and images stand for and the kinds of meanings assumed by various presentation formats; e.g., scientific writing, narratives, poems, movies, twitters, and web-pages. The cultural background through which signs and symbols are linked to meanings is termed the semiosphere and its study is termed semiology. The content of this KA draws on the concepts and theories of semiology and their relationship to the crafting and interpretation of media.
Pre-requisites: PSY-525 , PSY-533
Delivery Method: Distance/Electronically Mediated
Grading Default: Letter
Learning Outcome(s):
- Students will understand and be able to apply the sign systems used in media.
- Students will understand and be able to apply the functions of various meaning structures, including the paradigmatic and syntagmatic structures.
- Students will know and be able to apply the meaning constructions of perceptual, social, and textual cultural codes.
- Students will understand how various tropes operate to construct meaning in verbal and imaged texts.
- Students will know how various verbal and imaged texts, such as narrative and scholarly presentations, construct meaning.
- Students will be able to use a variety of meaning producing strategies to construct and analyze media messages.
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