HOD-838 Media, Technology and Disruptive Innovation4 semester credits
This course investigates the role of media and technology in fostering disruptive change, both a national and global level, including social media, mobile apps, digital video, on-demand technologies, augmented reality and other emerging platforms.
One of the greatest threats to traditional organizations is the growing role of disruptive media and technology. Web-based, on-demand business models are increasingly eliminating established enterprises from Sears to Radio Shack and from Borders to Blockbuster, while threatening the very foundation of large traditional organizations.
The principal methodology of this course is collaborative case study research. Students develop case study portfolios on notable disruption phenomena in media and technology in order to extract empirical and theoretical findings towards an understanding of change dynamics wrought by modern media. As an outcome of this knowledge area, students will develop the theoretical experience to research and analyze “open innovation” (Christensen, 2015).
Delivery Method: Online
Grading Default: Letter
Learning Outcome(s):
- Develop and demonstrate thorough understanding of principal media and web-based systems and business models
- Develop and demonstrate the theoretical experience to research and analyze “open innovation” (Christensen, 2015) driven by technological disruptive change
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