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May 02, 2024
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PSY-526A Generating and Gathering Evidence6 semester credits
PSY 526A is the first course in the 526 Media Psychology research sequence. The course builds on the idea of research as a process of generating evidence as a warrant for a knowledge claim. The focus of the course is on the production and collecting of research evidence. Topics covered include the difference between gathering evidence about media and persons, the different properties of numeric and verbal/image evidence, methods for generating and gathering qualitative and quantitative data. Emphasis is given to the use of instruments for measuring media and psychological constructs. Students are introduced to the use of IBM SPSS to develop displays and statistical descriptions of numeric data.
Delivery Method: Distance/Electronically Mediated
Grading Default: Letter
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